AI tools can significantly help Android/iOS developers in marketing their apps or games. One way that AI can be used in marketing is via personalized user targeting, basically devs integrate tools that analyze user data to create specific profiles and target them with tailored ads. This increases in-app ad revenue. AI could also be used to predict user behavior, allowing devs to anticipate what features or updates may be needed to increase user engagement.

ASO is another area where AI might help in the future, for optimizing app store listings and ad campaigns. By analyzing user engagement for instance, AI can provide insights on which app store keywords and ad copy performs best, helping devs with ASO.

Another way AI can help devs with marketing is through sentiment analysis. Scanning social media and review sites to get sentiment around an app/game, identifying areas where improvements can be made and helping to respond more efficiently.

I’ve gathered below several AI tools that can help devs improve their marketing strategy for promoting apps and games. If you have other suggestions, feel free to drop a comment and I’ll add it here. Obviously I’ve excluded the super-duper known ChatGPT, Google Bard and Bing AI as everyone knows about those – the ones below are more niche-based.

Audio and Video AI Tools

  • Beatoven: AI tool used for creating custom royalty-free music for your apps or games.
  • Vidyo: AI tool for making short-form videos from long-form content, ideal for creating app trailers.
  • Maverick: AI tool for generating personalized videos at scale and increase visitor conversion.
  • Podcastle: AI tool for studio-quality recording from your computer, without the expensive tools. Useful for recording tutorials, trailers, etc.
  • Soundraw: Another AI tool for creating original music to add in your game or app.
  • VoicePen AI: Convert audio content into blog posts, using this AI tool – useful for regularly posting without wasting time writing.
  • Cleanvoice: AI tool for automatically editing podcast episodes, for those that actually publish podcasts.
  • Otter: AI tool for capturing and sharing insights from meetings. Who doesn’t hate meetings, right? At least this way you get some value.

Design AI Tools:

  • Illustroke: AI tool for creating vector images by simply adding text prompts.
  • Bing Create: AI tool for generating images based on text input.
  • Patterned: AI tool for generating patterns for design purposes (i.e. background patterns in games/apps).
  • Stockimg: AI tool for generating stock photos, usually for website sliders/app screenshots and more.
  • Flair: AI tool for designing branded content.
  • Looka: Just like Flair, it’s an AI tool for creating your brand.

Content AI Tools:

  • Copy.ai: AI tool for generating text that increases conversions. Useful for app store descriptions and website landing pages.
  • Jasper.ai: Used to automate your content marketing strategy, with a cost. Useful for regularly publishing content.
  • CopyMonkey: AI tool for creating Amazon listings in seconds, that is if you intend to publish your app/game there.
  • Ocoya: AI tool for creating and scheduling social media content. Regularly posting via social media can increase engagement and attract more users.
  • Puzzle: AI tool for building a knowledge base for your team and customers, especially if you have lots of documents scattered around.
  • Unbounce Smart Copy: AI tool for writing high-performing emails and creating landing pages that convert.
  • Grammarly: This is a powerful grammar and spell checker that’s been around for quite a while now. Highly recommended.
  • Seventh Sense: Use this AI tool for optimizing email marketing campaigns and convert better.

Marketing & Advertising AI Tools:

  • Smartly.io: This tool utilizes AI to create high-performing ads for specific target audiences, allowing teams to design, test, and publish their campaigns effectively.
  • Howler AI: With Howler AI, businesses can create a customized list of journalists that match their niche, using the tool’s algorithm to formulate a pitch that stands out.
  • MarketMuse: Content marketers can save time on research and analysis by using MarketMuse’s AI-powered platform to optimize their content for SEO and competitive performance.
  • Pattern89: This AI-powered marketing tool is designed to help businesses optimize digital ads, including creative elements like images, colors, and emojis, to improve campaign performance.
  • NetBase: NetBase uses AI technology to analyze millions of social media conversations in real-time, providing businesses with insights into audience reactions to their brand news and updates.

Overall, AI tools can be a valuable asset for app and game developers looking to improve their marketing efforts and grow their user base.